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Frequently Asked Questions

1. Usage and function

  • The products are suitable for children from 6 years. An exception applies to:
    – teeth & bone formula is not suitable for children under 17 years.

  • The lactoferrin used in all our products, except mouth spray and oxygen fluid, contains 96% pure cow’s milk protein. In our recipes a very low percentage is processed, which means that the end product contains 500 ppm lactoferrin (500 mg / kg). If you swallow more than 10 grams of end product, this can pose a risk.

  • The lactoferrin used in all our products, except the mouth spray and oxygen fluid, is made in a factory where lactose is also processed. Therefore, the products may contain traces of lactose. Since only a very low percentage of lactoferrin is added, this does not pose any risk for users who are lactose intolerant.

  • Originally, the toothpaste had a brown color because of the honey that is one of the ingredients. Research shows us that users of toothpaste can not appreciate a brown toothpaste and would not purchase it. The most commonly used colors for toothpaste are white and blue. Because oxygen is blue in its liquid form, we have chosen this color for our toothpaste. A bonus is that it matches well with our name blue®m.
    The coloring that is in the toothpaste and also mouthwash is a natural coloring and is not harmful to the body. The oral gel, mouth spray and oxygen fluid do not contain coloring agents.

2. Subscriptions

  • Certainly, you can cancel your subscription anytime! This means you are not tied to any commitments. You can cancel your subscription in 'My account' under the 'My subscription' section on the left side. Once you are here, you will see an overview of your current subscription.

    To cancel your subscription, click on 'Cancel' under actions.

    Once you have done that, you will receive a notification.
    ✓ Your subscription has been canceled.

    Don't see a notification? Try clicking on 'Cancel' again or contact us at

    You can resume your subscription at any time by clicking on 'Reactivate'.

  • Of course you can. You first need to cancel your current subscription in ‘My account’. After you have done this, you can renew your subscription in the composition you want.

  • As soon as your chosen delivery date has passed, we will try to charge the amount via an automatic debit. This can take 3 to 4 working days. Once this is done, we will ship your products immediately and you will receive them as soon as possible. Once we ship your products, you will receive an e-mail with the track and trace code.

  • It is possible to subscribe to a large part of our product range. Check the product page of the desired product to see if it is possible to subscribe to that product.

4. Shipping and Returns

  • We work together with a fulfillment company from Nieuwegein (The Netherlands), called Active Ants. They take care of a correct shipment of the products you ordered and will choose the delivery party who is going to deliver your parcel.

  • After you have placed your order, the order is final and changes can't be made. If you prefer to receive the parcel on a different address please make sure to note the correct address in the order process.

  • If you have received incorrect or damaged products or if products are missing please contact our customer service. In the case of receiving a product that you did not order, please leave the sealed packaging intact. If the unwanted product is used it will be considered as an accepted product which means the product can't be returned.
    blue®m retains ownership of goods shipped in error.

  • When ordering products for delivery outside of the Netherlands you may be subject to import duties and taxes, which are levied once the products reach the specified delivery location. Any additional charges for customs and/or import clearance and other handling charges must be paid by you, as we have no control over these charges.

5. Ingredients

  • We use a natural and essential oil to give a fresh taste and smell to our products. It’s a peppermint taste so that you are kissable.

  • Water is almost always found at the top of your skincare labels. This is an indication that it is one of the most abundant ingredients in the formula. Because water is a good solvent, it is rarely found in its pure forms, instead it is usually found in nature containing ions of different salts. Depending on the amount of salt dissolved in the water, it can be described as hard or soft water. Rain water for example is a form of soft water. The type of water we use in our products is purified soft water. Soft water lathers up really well. It’s like brushing your teeth with pure rain water ;).

  • For those who prefer fluoride in their toothpaste we have developed a calcium-fluoride toothpaste. This is the most natural form of fluoride. Regular brands use between 1,000 – 1,500 ppm. Our toothpaste contains less but definitely enough to reduce that caries.

  • Carboxymethyl cellulose or Cellulose gum, which comes from the cell walls of plants such as wood pulp and cotton seeds, is essentially a thickening agent used in all kinds of products this type of additive can improve texture, stabilize foam, keep sugar from crystallizing, bind water, and more. Cellulose gum is versatile. It’s in our toothpaste to stabilize and thicken it. Some people may have an allergic reaction or sensitivity to cellulose gum, although this is extremely rare. As you can see from the benefits and risks outlined above, cellulose gum is generally considered to be a fairly safe food additive. It doesn’t have any nutritional value or health benefits, but it can be a very useful additive to all kinds of products.

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