Frequently Asked Questions

There is a small amount of alcohol in the mouth spray and the oral gel. This is necessary for the shelf life of the products. The alcohol in the mouth spray is needed to spray. It does not endanger your mouth, nor does it dry out, because the alcohol has already evaporated before it reaches your mouth. All of our other products are alcohol-free.

blue®m tries to keep its products as natural as possible. However, we will also need preservatives to ensure that all our products remain free of bacteria. In addition to oxygen, we use several fungicidal and bactericidal ingredients, including methyl parabens. This is the synthetic variant of benzoic acid. Our body easily converts this synthetic form into its own form in nature. We have ensured that there is a very low concentration of parabens, just enough to ensure the shelf life. Nevertheless, it is our desire to eventually replace the parabens, our chemists are busy experimenting with this.

SLS is an ingredient that is mainly used for its cleansing and emulsifying properties: it helps to loosen the plaque and provides a better solution of flavors in the liquid. SLS is not recommended in cleaning products because it can cause dryness of the skin. Because we do not think you use our mouthwash and oral foam on your skin, it does not do harm. We use SLS as a foaming agent in low doses.

Lactoferrin is an anti-inflammatory protein that is naturally present in your saliva. It works immune-enhancing, antibacterial, antiviral and antifungal. In addition, it promotes the proliferation and differentiation of osteoblasts; it stimulates bone growth.

Xylitol is a natural sweetener that we get from the birch bark. It has been proven effective against the Streptococcus mutans bacteria and preserves a protective layer around your teeth so that new plaque can not accumulate well.

The sugars from the honey in blue®m toothpaste and blue®m mouthwash are converted into active oxygen when it comes into contact with the saliva in the mouth. This is called the glucose oxidase process. Before the sugars can effect the teeth, they have already been converted into active oxygen. So, no risk of caries!

The honey is cold-hewn, organic honey from Mexico. Beekeeper De Traay in Lelystad (The Netherlands) delivers it to the factory where our products are made.

The honey from blue®m toothpaste and blue®m mouthwash gradually releases oxygen when it comes into contact with the saliva in the mouth. The system that is put into operation is called glucose oxidase (GOX). In addition, honey normalizes and controls malignant bacteria and helps to reduce plaque formation.

It does not hurt to use your own toothpaste in combination with blue®m oral gel, although you will not get the best results. Different ingredients are best absorbed in different ways. By using multiple products, you create the best conditions for a healthy mouth!

For the best wound healing, it is best to use only blue®m products. When you combine blue®m with chlorhexidine, you still kill all bacteria in the mouth and disrupt the bacterial flora. Our products ensure that the bacterial flora stays in balance and also stimulates the good cells instead of killing them. Chlorhexidine does the opposite, and therefore it is not advisable to combine the use of chlorhexidine and blue®m.

The use of mint can reduce the effectiveness of homeopathy. Therefore it is advisable not to use homeopathic products after you have just brushed your teeth. The best time to take a homeopathic medicine is 15 minutes to half an hour before a meal or an hour after a meal.

All oral care products can be used safely. For the use of the teeth & bone formula, it is good to consult your doctor.

With many mouth problems, results can already be observed after 1 to 2 weeks of use. In most cases (periodontitis, peri-implantitis), it is important to continue to use the products for life in order to prevent relapse. Read our guidelines for more info.

To utilize the effect ingredients as good as possible, it is better not to rinse with water. Only spit out the excess and if necessary, rinse with mouthwash after brushing.

The sharp taste is caused by the wintergreen oil. This oil is very aromatic with a sweet, woody and ‘minty’ smell. Wintergreen oil is used topically or aroma-therapeutically as a remedy for muscle and joint complaints, arthritis, cellulitis, obesity, poor blood circulation, headaches and many other diseases and discomforts. It also works antibacterial. Taste is of course a subjective concept, but we also think that a fresh breath is important.

After you have had an appointment with your periodontist, dentist or dental hygienist you can use our Oral Gel for faster healing. Our Oral Gel contains a higher concentration of active oxygen and ensures a faster recovery. To get the most out of the blue®m products we advise combining our products. Also never forget to make regular appointments with your dental hygienist.

Short answer: The oxygen fluid is a neutral mouthwash with no dyes, flavours or foaming agents, only a high concentration of active oxygen. Our oxygen fluid is a medical device (Class 1), specially designed to improve the healing of wounds in the mouth.

Our mouthwash does contain dyes, flavours and foaming agents. That sums up the difference between our mouthwash and oxygen fluid.

Our mouthwash is used for daily oral care. People with implants, bad breath or gum disease are benefiting from the mouthwash with their daily care routine.

Many people benefit from our oxygen fluid to prevent irritation and heal wounds or people who find our mouthwash too strong in flavour. When you have had chemotherapy, radiation or ill-fitting dentures or suffer from inflamed membranes our oxygen fluid is an essential product in your daily oral care.

To apply the oral gel you can use a cotton swab, your own finger or a terumo syringe. You can buy a terumo syringe in our webshop if you don’t have one at home.

Our specially designed Oral Gel is an absolute must have if you have gingivitis. Aside from the Oral Gel, we also advise combining the Oral Gel with our Mouthwash (or if you have a real sensitive gums use our Oxygen Fluid) and bluem toothpaste to make sure the Oral Gel can perform it’s magic at its best!

We use a natural and ethereal oil to make sure that our products have a refreshing taste and smell. In our toothpaste and mouthwash is peppermint aroma (Parfum Flavour RV 35 640 Peppermint). We don’t have any peppermint or mint in the oral gel and oxygen fluid.

Our oxygen fluid has proven to be very effective for people who have Lichen Planus. If you don’t have the oxygen fluid in your daily oral care routine we advise you to do this, the sooner the better.

When you have good oral care and a healthy (almost) sugar free diet where your body gets all the vitamins and minerals it needs, fluoride use isn’t necessary. In our products there are other ingredients that stop your mouth from getting cavities: oxygen, lactoferrin, xylitol and honey.
The most important thing is that you yourself feel comfortable with your oral care products and they need to fit into your lifestyle.

If you have an allergy to honey, there is a chance that you will have a sensitivity reaction. The products without honey can be used in any case (oxygen fluid and oral gel).
For people with a bee allergy, you can use our products without problems.

Yes! The formula is suitable for vegetarians.

Over the last ten years vitamins and minerals in our current diet are significantly lower than they used to be. For example, the calcium and magnesium content in broccoli has dropped by as much as 68% and 25%. This disturbing development got us thinking out loud.
A study by the Dutch Health Council showed that only 5% of Dutch people eat enough vegetables and fruit every day. So it is safe to say that we do not eat enough vegetables and fruit on a daily basis. The fruits and vegetables we do eat every day contain fewer vitamins and minerals. So it isn’t a shock that there are people with (among other things) a chronic lack of magnesium (70% of the population) and vitamin D (83% of the population). Especially during the colder months (winter) people have a vitamin D deficiency, due to a lack of sunlight. It plays a major role in the often low resistance of the Dutch population. Vitamin K2 is especially a problem in children and people older than 40 years. To compensate for these deficiencies you can use supplements.

Deficiencies in vitamins and minerals greatly increase the chance of getting oral health problems. For example, the chances of gum disease, cavities and implant problems increase if you suffer a lack of vitamins and minerals. By using the right supplements, these deficiencies can be made up and there is a 20% less chance of gum disease and tooth loss and up to 50% less chance of caries.

The cap on the bottle can be used as a cup to take a sip of the mouthwash. The correct amount is about 20ml (half a cap). When you can rinse well, you know you took enough mouthwash. Do not overdo it, it is not necessary. The mouthwash foams quite a bit where the oxygen does its job.

The mouthwash is an addition to the overall oral health. When using our mouthwash, you allow the active ingredients to do their preventive and wound-healing work on a daily basis. The lactoferrin is also best absorbed through the cheek mucosa and by rinsing it is in contact with it the longest.

There is no harm in using a different toothpaste in combination with blue®m oral gel, although you may not get the best results. Different ingredients are best absorbed in different ways. By using multiple blue®m products, you create the best conditions for a healthy mouth!

No specific scientific research has been done on the impact of our formulation on tumours. However, general scientific research shows that oxygen has a positive effect to inhibit tumour growth, see attached study.

https://www.nibib.nih.gov/news-events/newsroom/delivering-oxygen-tumors-may-be-key-overcoming-radiation-therapy-resistance
https://www.universiteitleiden.nl/en/news/2023/02/how-oxygen-deprivation-causes-cancer-cells-to-spread
https://www.statnews.com/sponsor/2020/05/19/cancer-and-oxygen-why-the-connection-between-the-two-continues-to-motivate-research/

With the 30-day money back guarantee, we offer customers the opportunity to thoroughly test our products, risk-free.
While the conditions are straightforward, they are listed below to qualify for this guarantee:
- You are a new customer, and this is your first order.
- If you return the product within 30 days, you only pay the return shipping costs.
- The full purchase amount (excluding shipping costs) will be refunded to your account once we have received your return.
- For products with free shipping, the purchase amount minus the shipping costs (to you) will be refunded.

If you meet the above checklist, you can fill out the return form and then send the order back to:
5 Pillars Research BV, Grote Voort 247, 8041 BL Zwolle (please include a note with your name, address, and order number).

Once we have received your return, the purchase amount (excluding shipping costs) will be refunded to your account within 5 days.

At blue®m, we stand behind the quality of our products. Our electric toothbrushes come with a 2-year warranty from the date of purchase. If your toothbrush becomes defective within this period, we will arrange for a replacement or repair.

Please note: The warranty period begins from the purchase of the original product. This means that if you receive a replacement product, the original 2-year warranty period still applies from the purchase date of your first toothbrush.

We strive to always provide high-quality products and services, so you can enjoy your blue®m purchase with confidence.

We always say we are blue like a dive in a Scandinavian lake…Another name for Cl 42090 is Brilliant blue. We use it to make our products have that amazing blue colour. It is a dye, but luckily poorly absorbed by your body, which means that if you eat/swallow our toothpaste more than 95% can be found in your feces. Then again, we trust you don’t eat our toothpaste…

Citric acid is found in almost all food products. It serves as a natural preservative. Not only in foods but also in some of our products.

Cocamidopropyl betaine is a surfactant. This chemical produces foam and often occurs in personal care products such as toothpaste, soap, shampoo and billeting cloths. Cocamidopropyl betaine is known as a mild substance and is therefore often found in baby shampoo. We use this betaine for its foaming abilities for better rinsing. Clean as can be! Ps: in rare cases people might have an allergic reaction to this ingredient. Just so you know.

All hail to glycerine! Glycerine is a natural moisturizer and is often used as an ingredient in cosmetic products. Glycerine is often referred to as Glycol or Glycerol. It has many beautifying benefits such as creating a moisture balance which helps smooth the skin. For us this emulsifying agent gives a smooth consistency for easy application. Glycerine can be derived from vegetable oil or from petrol. Because we try to use as many natural ingredients as possible, we choose to only use glycerine from vegetable oil – let’s help our environment!

Every toothpaste uses abrasives. Without abrasives you cannot clean your teeth properly > be gone plaque! But which one is used can be very different. Most commonly used are aluminium oxide powder and dried aluminium hydroxide gel. Because we are not such a big fan of aluminium, we choose to use hydrated silica as an abrasive. A mild abrasive with a gel-like consistency which can also be found in sand, flint and quartz. Most toothpastes consist of at least 50% of abrasives. We don’t believe this is necessary (let’s protect our teeth people) so we only use around 10%.

Lactoferrin is one of our most powerful ingredients. It’s a protein that can be found in our own breast milk and cow’s milk. It occurs naturally in saliva and it’s fatal to bad bacteria. It’s a natural antibiotic that protects us from all kinds of fungi, bacteria and viruses.

The lactoferrin that’s used in all our products (except for the mouth spray, oxygen fluid and supplements) is made in a factory where lactose is made as well. Therefore, this could contain traces of lactose. Given the relatively low concentration of lactoferrin in the products, this doesn’t give any risk to users who are lactose intolerant.

However, for users who are allergic to cow’s milk, it’s a different story. Lactoferrin is 96% pure cow’s milk. Since there is only a very low percentage of lactoferrin added, this isn’t a direct risk for users with a cow’s milk protein allergy. When you’ve more than ten grams of the finished product (of the mouthwash, toothpaste, gel etc.) and swallow it, it may pose a risk. Under the recommended use of the blue®m products, that you can read on the packaging, it’s stated that the product isn’t intended for swallowing. If you’re allergic to cow’s milk protein, pay attention!

Limonene is a colorless liquid with a light, fresh and sweet lemon odor. It is naturally present in many citrus fruits. Safe, natural and gives our products a nice smell.

Magnesium sulfate is a very common mineral used in a variety of skincare and beauty products. This ingredient, formerly known as Epsom salt, can be used both externally as internally. It has powerful detoxifying features. It also serves as an anti-inflammatory which makes magnesium sulfate a popular ingredient in many products.

One of our most important ingredients! Mel is derived from honey. And this very ingredient makes sure oxygen is produced! We always promote our “oxyenrich” products because this actually makes a difference in your oral health. When in contact with your saliva, mel starts a “glucose oxidase” (GOX) process. Difficult term, but it means gluconic acid and hydrogen peroxide (H202) is produced. Especially the hydrogen peroxide is very powerful because it will release oxygen gradually. Oxygen is known for its many health beneficial powers. It helps reduce anaerobic bacteria, makes sure inflammation is reduced and creates new healthy cells in your body amongst many other benefits. Our honey is organic and cold-pressed so all the healthy enzymes are still present!

Methyl salicylate is an expensive word for wintergreen oil. This oil is very aromatic with a sweet woody and minty odor. Wintergreen oil is used topically or aromatherapeutically as a folk remedy for muscle and joint discomfort, arthritis, cellulite, obesity, poor blood circulation, headache and many other diseases and discomforts. That lovely fresh smell that hits your nose when you open our products? That's wintergreen oil!

PEG-32 stands for Polyethylene glycol. It is a synthetic thickening agent that also functions as an emulsifier. We only use a small amount just enough to do the trick. We need this ingredient so that our water and other substances don’t mix. This ingredient helps keep our formula intact so that you will remain having a killer smile!

Phenethyl alcohol is a colorless and transparent liquid. It is found in many skincare products. It prevents bacterial growth and thus protects our products. Gone with those bacteria, say hello to a safe product!

PVP is a versatile ingredient mostly used as a binder and thickening agent. It is approved (by the FDA) to be safe. However, there have been documented cases of allergic reactions to PVP. We have never received a complaint, but if you know you are allergic to this substance, be careful. This ingredient can only be found in our mouthwash and oral foam.

Silica is a mineral found naturally in sandstone, clay, and granite, as well as in parts of plants and animals, and is used as a versatile ingredient in the cosmetics and skin care industry. We use silica as a thickener so our toothpaste doesn’t run off…

This is simply salt. Salt is stimulating, cleansing, antiseptic and astringent. Salt is full of minerals and minerals maintain the water balance essential for healthy life processes.

This ingredient is mostly used in food and drinks to regulate acidity. Sodium citrate is also used as an emulsifier. Large concentrations can be found in citrus fruits, kiwis and strawberries. Citric acids help increase the activity of many antioxidants (we like). They are mainly used as acidity regulators as well as aroma compounds. We use this ingredient as a chelating agent.

SLS is an ingredient mainly used for its cleaning and emulsifying properties. In cleansers SLS is not recommended because it can cause dryness of the skin. Because we think you don’t use our mouthwash and oral foam on your skin (or are you?) it cannot do any harm. We use SLS as a foaming agent. We use a very low percentage.

Parabens? You might be shocked that we use parabens in our products. But, there is an important difference between different parabens. We only use methylparaben which is a very safe paraben to use. We need this ingredient because of its antibacterial and fungicidal powers. Most brands use a concentration of 0.4%. We only use the necessary amount which is 0.15%.

This ingredient is a real power booster! Our medical device products (oral gel and oxygen fluid) contain it. It’s a kind of salt that slowly releases oxygen when it comes in contact with liquid. Your saliva in this case. It breaks down into a low concentration of hydrogen peroxide (H2O2) and boric acid and releases oxygen for a longer period of time. And as we all know:’ where oxygen is present, there are no harmful bacteria’. In addition, it has been proven that wounds can heal faster with increased oxygen pressure. It can be that simple!

In addition to the oxygen derived from the honey, this ingredient is responsible for the slow release of oxygen to all our cosmetic products (such as toothpaste, mouthwash, mouth spray and foam). It’s a kind of salt that slowly releases oxygen when it comes into contact with liquid. Your saliva in this case. Then it decomposes into a low concentration of hydrogen peroxide (H2O2), which in turn decomposes into water and oxygen. By the way, the body itself decides whether it wants to bring hydrogen to certain places or oxygen, or both. If a cell is mainly dehydrated, then the body uses hydrogen to balance the hydrogen molecules. If a cell is suffocated, the body uses oxygen to balance the oxygen molecule. Isn’t our body incredibly clever?

This ingredient is an artificial sweetener. Obviously used to sweeten products such as drinks and medicine. It has no nutritional value and is safe to consume for everybody, even diabetics. We use sodium saccharin as a flavouring agent. Do you like the taste of blue®m?

We use sodium sulfate because it’s a carrier – it helps carry a product to a surface by thinning or thickening the formula. It is generally regarded as non-toxic and that’s something we aim for.

Xylitol is another powerful ingredient. It’s a natural sweetener but does not promote tooth decay. Why? Because it’s non-fermentable by oral plaque bacteria. By this we mean that the bacteria in plaque, which usually ferment substances, have no chance due to the presence of xylitol. This is positive because the more fermentation there is, the greater the chance of caries activity. Xylitol is proven to be effective against the Streptococcus mutans bacteria which we know causes caries. The xylitol used in our products is extracted from birch tree pulp. The end result is exactly the same as xylitol found naturally in plants. Xylitol in combination with Lactoferrin and honey make sure you don’t need fluoride in your toothpaste.