Health is the new luxury.
Your health starts in your mouth. With active oxygen,
blue®m turns daily oral care into a
powerful ritual for your health.
I have an oral health issue
Find products and advice for bleeding gums, sensitive teeth, canker sores, and more.
I want to take care of myself mindfully
Routines, rituals, and products free of unnecessary chemicals for you and your family.
I want a radiant smile
Products and routines for a healthy, beautiful mouth for those who want visible results
Dedicated to rituals.
Your mouth is inextricably linked to your body. This is where digestion begins, and where a complex microbiome thrives that plays a vital role in your overall health.
So give your mouth the attention it deserves and make oral care a daily ritual that works for you. Because if you want to be your best self, start where health begins: in your mouth.
Bestsellers
Born from science. Inspired by nature.
“As an oral surgeon, I saw just how powerful the body’s ability to heal itself can be. My belief: support that ability. That idea became the foundation of blue®m.”
Dr. Peter Blijdorp Founder of blue®m
Proud of Our Customers
More than 50.000 people have already chosen blue®m. And we love hearing that.



Featured Articles
Our digestive, respiratory, and nervous systems all converge in the mouth. It’s the place to work on your health.
Oxygen plays a key role in nearly every process in the body. Discover why active oxygen supports your health and balance.
blue®m is officially B Corp certified. This marks an important milestone in blue®m’s mission to improve health and well-being.
Frequently Asked Questions About blue®m and Oral Care
Homepage-EN
For many oral health issues, results are noticeable after just 1 to 2 weeks of use. In most cases (periodontitis, peri-implantitis), it’s important to continue using the products for the rest of your life to prevent a relapse. See our guidelines for more information.
With good oral hygiene and a healthy, low-sugar diet that provides the body with sufficient vitamins and minerals, fluoride is not necessary. Our products contain other ingredients that help prevent cavities: oxygen, lactoferrin, xylitol, and honey. The most important thing is to choose oral care products that you feel comfortable using and that fit your lifestyle.
If you suffer from a dry mouth, we recommend brushing with blue®m toothpaste. blue®m contains xylitol, which stimulates saliva production, helping to rinse the mouth more effectively, making it feel less dry, and reducing the risk of cavities. In addition, blue®m oral foam can also be helpful in reducing dry mouth. Chewing gum is also recommended, as it stimulates saliva production and helps your mouth feel less dry.
Oxygen has been proven to have a healing effect on gum inflammation. As a result, blue®m oral gel, for example, is very effective in treating gum problems.
In addition, for optimal oral care, we recommend using blue®m mouthwash, blue®m fluoride toothpaste, or blue®m fluoride-free toothpaste.