blue®m is B Corp Certified

Zwolle, 1 August 2025 – blue®m, the Dutch health-first oral care brand, is now officially B Corp certified. With a final score of 84.9 out of a possible 200 points on the rigorous B Impact Assessment — the online assessment by B Lab, the non-profit organisation behind the B Corp movement — blue®m demonstrates that it goes beyond oral care alone: the company upholds high standards in both social and environmental performance.

The certification marks a significant milestone in blue®m’s mission to improve health and well-being through the mouth, the gateway to overall health. With its unique oxygen technology and a product portfolio developed by surgeons and scientists, blue®m contributes worldwide to better routines, faster healing, and a body-friendly alternative to aggressive agents such as chlorhexidine. The products are used chairside by professionals, at home by patients, and by health-conscious consumers around the globe.

A movement with a mission

B Lab, the non-profit organisation behind the certification, assesses companies across five pillars: governance, environment, workers, customers, and community. A minimum of 80 points is required to become a B Corp. blue®m scored highly on customer impact and product innovation, with more than 150 scientific publications supporting its effectiveness. In recent years, the company has also made significant strides in employee policy, transparent governance, sustainable sourcing, and social engagement — all captured in blue®m’s impact strategy:

Healthy Mouth, Healthy People, Healthy Planet

The strategy is built on three core pillars:

● Healthy People – improving health and well-being globally, from vulnerable patients to conscious consumers;

● Healthy Business – long-term value creation through ethical governance, fair supply chains, a healthy team, and a strong company culture;

● Healthy Planet – reducing environmental impact through sustainable ingredients, packaging, and transportation.

To complete the certification process, companies are required to amend their legal documents to commit to considering the impact of their decisions on all stakeholders. B Corp certification is not a one-time achievement — every three years, companies are reassessed to ensure they continue to meet (and exceed) the ever-rising standards.

A starting point, not a destination

Nathalie Beck, Managing Director of blue®m:

“This certification feels like a recognition of what we’ve been doing with heart and soul for years. But more than that, it’s a starting point to expand our impact — together with the entire chain, from supplier to distributor to end-user. Our ambition is not only to inspire within the oral care industry, but beyond: as a love brand that makes health and sustainability second nature.”

In the coming years, blue®m aims to continue growing as a health-driven brand, with an even stronger focus on inclusive health, regenerative innovation, and education around oral health as a foundation for vitality and well-being.

Break the routine. Build a ritual.