Privacy Policy

This Privacy Policy (this “Policy”) describes how Bluem Europe BV (“Bluem” or “we”) collects, uses, and shares your personal information when you visit or make a purchase from (the “Site”). This policy also includes all information collected about you through any other means.  

This Policy covers:
a) What personal information is collected by Bluem through our Site;
b) How we use the information and with whom it is shared;
c) The options you have with respect to collection, use and sharing of this information;
d) How we control and protect your data (types of security procedures in place to protect the loss or misuse of this information).

By accessing or using the Site, or by clicking the “accept” button when you register for the Site, you consent to our use of your personal information as described in this Policy. This Policy may change from time to time. Your continued use of the Site after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

This Policy is part of, and is governed by, Bluem Europe BV, The Netherlands

a. What personal information is collected by Bluem through our Site
We collect information from you in two ways. First, you provide us with certain information when you register for and use our Site. Second, we collect certain information automatically as you interact with our Site.

  1.   Information You Provide to Us

We may collect personally identifiable information from you when you register with the Site, order products, provide comments and suggestions, sign up for newsletters, enter promotions, interact with us on our social media channels, submit content or send us feedback. If you do not want us to collect this information, please do not provide it. We directly collect the following types of information that you provide to us:

  • Identifying information. We may collect personally identifying information, including your name, email address, phone number, and mailing address;
  • Payment Information. We collect your payment card information when you order products. However, we immediately send payment card information via encrypted transmission to our payment card processor. We do not store payment card information.

2.   Information We Automatically Collect from You When You Use the Site


Information collected through our cookies and web beacons. We (or service providers on our behalf) may use technologies, including “cookies” and “web beacons,” to automatically collect information from you when you use the Site. Cookies are small amounts of data that are stored within your Internet browser, which saves and recognizes your browsing habits. Bluem uses session cookies, which track a user’s progression during one site visit. Web beacons are web page elements that can recognize certain types of information on your computer or mobile device, such as the time and date you viewed a page, which emails are opened, which links are clicked, and similar information.Information that may be collected by cookies and web beacons when you use the Site may include, without limitation:

  • web pages you visit;
  • date and time of your visit to or use of the Site;
  • usage and activity data related to the Site;
  • browser type;
  • Internet Protocol (IP) address used to connect your computer or mobile device to the Internet; and
  • your computer or mobile device and connection information, such as your browser type and version, operating system, and platform.

You can delete cookie files from your hard drive, or avoid them altogether, by configuring your browser to reject them or to notify you when a cookie is being placed on your hard drive. Not all features of the Site will function as intended if you reject cookies. The information we collect automatically is statistical information and may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. If you do not want us to collect this information, please do not use the Site or disable cookies. For more information about cookies, and how to disable cookies, visit

Google Analytics

To test the quality and effectiveness of our website, we use Google Analytics. This way we can see how the website is used and how we can improve the website. Google may also use this information for its own purposes.

Social Media

Our website contains buttons from “Facebook, Twitter and LinkedIn”. With these buttons, for example, pages can be shared on social media. Social media collect information via the code of these buttons, even before you press the button. We have no influence on that. With these cookies social media makes it possible for advertisers to find you. Regularly read the privacy statement of “Facebook, Twitter and LinkedIn” to see what happens to your data collected through the cookies.

Google AdWords conversion tracking

The conversion tracking of Google AdWords is an analysis service offered by Google Inc. that links data from the Google AdWords ad network to actions performed by this Website.

Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)

Hotjar is an analysis service provided by Hotjar Ltd. Hotjar adheres to standard “Do not follow” headers (Do Not Track). This means that your browser can tell the script not to save any of your data. This is a setting that is available in all major browsers. You can find Hotjars opt-out information here

“Do Not Track” Requests

Your Internet browser and mobile device may allow you to adjust your browser settings so that “do not track” requests are sent to the websites you visit. Bluem does not track its users over time and across different websites; therefore, Bluem does not respond to “do not track” signals.

b.    How we use the information and with whom it is shared

We may use information collected from or about you for any of the following purposes

  • developing, providing and improving the our products and the Site;
  • fulfilling product orders;
  • managing and verifying your account and the identity of Site users;
  • contacting you when necessary about your account or your use of the Site;
  • sending you information and promotional materials about our products and Site, as well as our company in general;
  • responding to support requests;
  • complying with regulatory requirements for the maintenance of records;
  • conducting internal reviews of our Site to help us better understand visitors’ and customers’ uses of our Site;
  • protecting the security and integrity of our Site;
  • complying with court orders and legal process, and to enforce our Terms of Service and this Policy; and
  • any other legal, business or marketing purposes that are not inconsistent with the terms of this Policy.

We may combine information we collect about you through the Site with other information about you that we receive from third-party sources. By way of example and not limitation, we may use a change of address or other list service to ensure that our records for your account are accurate.

We do not share personal information with third parties for their marketing purposes. We may share the personally identifiable information we collect in connection with the Site with third parties, as described below:

i) Service Providers

We may share your personal information with our third-party distributors, vendors, suppliers, distributors and other service providers who provide services to us or on our behalf, such as operating and supporting the Site, processing payments, performing marketing or consulting services, and assisting us with the preparation and mailing of our business and marketing communications and with fulfilling orders. We have signed processor agreements with our Service Providers.

ii) Third-Party Analytics Providers

We may also share your personal information with third parties who conduct marketing studies and data analytics. These third parties may combine your information with the information of other consumers for purposes of conducting these studies and/or analytics. These analytics companies are restricted from using your personal information except in connection with the analytics services they provide to Bluem.

iii) Our Affiliates

We may share some or all of your information with our subsidiaries and corporate affiliates, joint venturers, or other companies that are or may become under common control with us. We will require these entities to comply with the terms of this Policy with regard to their use of your information.

iii) Transfer or Assignment in Connection with Business Transfers or Bankruptcy

In the event of a merger, acquisition, reorganization, bankruptcy or other sale of all or a portion of our assets, any user information owned or controlled by us may be one of the assets transferred to third parties. We reserve the right, as part of this type of transaction, to transfer or assign your personal information and other information we have collected from Site users to third parties. Other than to the extent ordered by a bankruptcy or other court, or as otherwise agreed to by you, the use and disclosure of all transferred user information will be subject to this Policy. However, any information you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity.

iv) Response to Subpoenas or Court Orders, or Protection of Our Rights

We may disclose your information to government authorities or third parties if:

  • you have given us permission to share your information;
  • we are required to do so by law, or in response to a subpoena or court order;
  • we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, or to protect our property or other rights, or those of other users of the Site, third parties, or the public at large; or
  • we believe that you have abused a Service by using it to attack or gain unauthorized access to a system or to engage in spamming or other conduct that violates applicable laws or the Bluem’s Terms of Service.  

vi) Aggregate Information

We may share aggregate or de-identified information without restriction. While this information will not identify you personally, in some instances third parties may be able to combine this aggregate information with other data they have about you, or that they receive from other third parties, in a manner that allows them to identify you personally.

c. The options you have with respect to collection, use and sharing of this information

We provide the opportunity to opt out of receiving communications from us and our partners at the point where we request information about you. In addition, you may unsubscribe or opt out of receiving communications from us by clicking the unsubscribe link on any email marketing communication you receive.

d.    How we control and protect your data

We have implemented commercially reasonable measures designed to secure your personal information from unauthorized access, use, alteration and disclosure. However, the transmission of information via the Internet is not completely secure. You acknowledge that: (a) the limitations of the Internet are beyond our control; (b) the security, integrity and privacy of information and data exchanged between you and us cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party. Bluem has no responsibility or liability for the security of information transmitted via the internet.

Correcting/Updating Your Information

You may have the right to access the personal information we collect about you. You may also have the right to correct any errors contained in that information. For details, please email us at

No Use by Children

The Site is not intended for users younger than 16. We do not knowingly collect contact information from children under the age of 13 without verifiable parental consent. If we become aware that a visitor under the age of 13 has submitted personal information without verifiable parental consent, we will remove his or her information from our files.

Changes to This Privacy Policy

We may change this Policy from time to time. If we decide to make a material change in this Policy, we will post it on this page. Your continued use of the Site after the posting of changes to this Policy will mean you accept these changes. In some cases, we may attempt to contact you through an email or other address you have provided, so we can give you choices about our using your information in a manner different from that stated at the time of collection. If we make any material changes in our privacy practices that affect your personally identifiable information that is already in our possession, we will apply those changes to that older information only with your consent or as otherwise allowed by law.

Contact us

If you have any questions about this Policy or our use of the information we collect from you, email us at

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