blue®m Introduces Convenient New 250ml Size for Popular Oxygen Fluid
PRESS RELEASE
Zwolle, The Netherlands, May 16, 2024 – blue®m, a pioneer in oral health care innovation, is delighted to announce the launch of a new 250ml size of their acclaimed Oxygen Fluid. This addition is in response to significant customer demand and marks a key development in product diversification for the brand.
The introduction of the 250ml bottle addresses the needs of both new and existing customers who prefer a smaller, more convenient option. Recognized for its effectiveness and versatility in oral health care, the Oxygen Fluid is now more accessible than ever, complementing the existing 500ml version beloved by consumers.
Innovative Benefits of Oxygen Fluid:
Be amazed by the potential of active oxygen, which is released in a slow, gradual, and controlled way in the oral cavity, penetrating deeply into the tissues, eliminating harmful micro-organisms, and balancing the oral flora like no other product is capable of. This exclusive formula with active oxygen acts as a neutral mouthwash that provides relief from discomfort during chemotherapy and radiotherapy treatments. It improves healing by increasing oxygen levels in oral lesions resulting from cancer treatments and is effective in the prevention and treatment of periodontitis and peri-implantitis. Additionally, it fights bad breath, helps control post-operative sensitivity and pain, and accelerates healing processes with supplemental oxygen release (twice the oxygen release of regular mouthwash). The formula is also alcohol-free and fluoride-free, ensuring it is gentle yet effective.
Key Features and Benefits of a Smaller, More Convenient Option:
– Enhanced Customer Access: Responding to widespread requests for a more manageable size, the 250ml option allows customers hesitant about the larger bottle to experience the benefits of Oxygen Fluid without the commitment to a larger volume.
– Market Expansion: The smaller size opens new avenues for market reach, particularly appealing to segments that favor convenience in packaging.
– Space Efficiency: With its compact size, the 250ml bottle requires less shelf space, facilitating better product arrangement and handling in retail and wholesale environments.
– Pricing Flexibility: This new size enables distributors and retailers to offer a variety of pricing options that can attract a broader customer base.
“We are thrilled to introduce the 250ml Oxygen Fluid to our product lineup. This new size was developed in direct response to the feedback from our community who expressed a need for a smaller, more versatile bottle,” said Johan Blijdorp, Sales Director at blue®m. “We believe that this addition will not only meet the specific needs of our customers but also strengthen our market presence by making our products more accessible and appealing.”
The new 250ml Oxygen Fluid is initially available exclusively to our authorized blue®m distributors. Later this year, it will be accessible to a broader audience, including wholesalers, professionals, and consumers, ensuring that everyone can enjoy the same high-quality formulation that blue®m is known for, now offered in a more convenient package.
About blue®m
blue®m is a leading oral care brand from the Netherlands. A company on a mission to elevate health & well-being through oral care. With a 15 year+ proven track record in the dental industry, blue®m is available in more than 70 countries with an award-winning professional oral care collection for problem care and day-to-day life.
Note to press:
To request additional press information, like images or product/factsheets, or to obtain blue®m products for editorial purposes, please contact Cristel Malherbe-Bredius: +31(0) 85 303 11 49 or cristel@bluemcare.com.