Bluem opens office in Amsterdam, the healthiest and happiest city in the world
PRESS RELEASE
Amsterdam, The Netherlands, August 18, 2021 – Bluem Europe has opened a new office as a next step in their strategic rebranding and scale-up program. The fact that the office is located in Amsterdam is no coincidence. Earlier this year, the city was ranked as the best city in the world for living a happy and healthy life, beating Sydney and Stockholm.
Following their 2021 rebranding, blue®m the Dutch leading oral health company, is opening a new office for the global brand management and marketing department in Amsterdam Oud-Zuid. The so-called Old-South district is a prestigious and vibrating neighborhood in Amsterdam. Home to leading advertising and creative agencies and to many innovative, luxury boutique gyms. The office is only steps away from the Olympic Stadium, with the lush Vondelpark in their backyard. In a nutshell, the place to be for ‘a brand on a mission’ elevating health and well-being through oral care. We level-up the lives of consumers with our problem care, daily care and on-the-go collections. They take the oral care routines from the bathroom to the office, the gym or to your favorite holiday destination.
Global brand Manager Mark Simoons is thrilled about this step “We’re so glad to have settled down in this fantastic space. These are very exciting times for blue®m. We are in the midst of launching our new brand identity and we have a major task to evangelize that peoples’ health starts in the oral cavity. Here in the heart of the healthiest city on earth we are at the perfect spot to start our new journey.”
About blue®m
blue®m is a leading oral care brand from the Netherlands. A company on a mission to elevate health & well-being through oral care. With a 10 year+ proven track-record in the dental industry, blue®m is available in more than 50 countries with an award-winning professional oral care collection for day-to-day life.
Note to press:
To request additional press information, like images or product/factsheets, or to obtain blue®m products for editorial purposes, please contact Cristel Malherbe-Bredius: +31(0) 85 303 11 49 or cristel@bluemcare.com.